The professional doula is the ultimate birth companion for birthing women and their partners. The doula is extremely successful in providing for the best birth outcomes possible. Part of their success lies not only in women’s increased feelings of satisfaction during the birth of their babies but also in the reduction in the need for pain relief and interventions. Doulas focus on the experience of birth for the mother, her partner and the new baby. Their aim is to enhance the birth process and they are equipped with knowledge and strategies that pave the way for the best birth experience possible. Babies’ fathers love having a doula to work with throughout the labour because they remove the stress factor and enhance their support techniques. Plus, the doula has met the couple during the pregnancy and knows exactly what they want for the birth.